Why You Need A Personal Hashtag Campaign

Why You Need a Personal Hashtag Campaign #IHateFakeMediaFriends With one livid hashtag, Kim Kardashian blasted TV host Katie Couric for questioning why the reality star is so well-known. Naturally, Kim may solely respond through a bitter retort seen to tens of millions upon millions of individuals. What selection did she have? Remember when the “pound” sign was solely a tease for more data on social media? If we searched the actual hashtag, we would discover more content material associated to the word or phrase. Now, we post a Facebook photograph of a shiny diamond ring and tag it with: #OMGcantbelieveimengaged #loveatfirstsight #isaidYES Without warning, the hashtag morphed into an amusing method to describe our temper or the second. We want to tell the world how we feel, and a hashtag appears the snappiest method to do it: #notimeforacompletesentence Hang on a sec. What if our distinctive hashtags could revolutionize the thought of a resume and skilled portfolio? #whoa Introdu cing the Personal Hashtag Campaign Let’s say you ship out dozens of resumes as you look in each path for a job. Right under your name, you add a private hashtag (in my case, #dannyrubinportfolio). Also throw that hashtag on the high of cover letters and in your e mail signature. Employers are likely to cease cold and check out that hashtag. Why? Because they’ve most likely never seen something like it. Sure, you would be actually intelligent and convert your resume into an eBay product, however what if the slick tactic fully bombs? With a private hashtag marketing campaign, you share the stuff an employer needs to see: #WhatASimpleIdea Think about it. An employer reads so many predictable resumes that his eyes begin to roll into the back of his head. All of a sudden, he notices a personal hashtag in the nook of yours. He’s intrigued. He jumps on Twitter, varieties in your hashtag and finds a neat little record of your greatest stuff. Before lengthy, he’s clicking round and getting to know you, whereas everybody else is misplaced within the mountain of resumes piled on his desk. #VictoryIsYours Even if you have a solid profession and no plans to stop, a hashtag like #yournameportfolio is an ongoing glimpse into your world. You can hyperlink individuals to: A big project you simply finished. An article that mentions you or an article you discover fascinating. Community or volunteer organizations you’re concerned with. Your firm’s providers or roster of clients. You then have a dwelling, respiratory portfolio accessible to anybody on the planet. A individual solely needs to encounter #yournameportfolio (or no matter you choose to name it), and bam! You’re on full show. Kinda makes a PDF resume feel insignificant. #GetWhatsYours What will you call your #personalhashtagcampaign? And what's going to you share? In enterprise right now, it’s all about telling your story quicker and smarter than the following particular person. This publish was initially revealed at News to Live By. Danny Rubin is a PR skilled at Rubin Communications Group in Virginia Beach, VA. A former TV reporter, Danny also writes News To Live By (NTLB), a blog for Millennials that highlights the profession recommendation and leadership classes hidden within the day’s high tales. His NTLB columns are featured on several blogs and news sites, including Huffington Post, PolicyMic and Brazen Life. Danny additionally contributes to Parade Magazine. Follow the blog on Twitter. Image: Flickr